Building your road map to success.
A goal without a plan is just… a wish.” ~ Antoine de Saint-Exupery
If you want to build a copywriting career you need to treat it as a career.
You need to chart your course, invest in yourself and make it happen.
There needs to be a beginning, a middle and an end.
Here’s a little gem I heard from John Forde at AWAI’s Bootcamp
It went a little like this…
A family was heading on a vacation.
They packed up the car with all their luggage, games and gear.
They’re so excited!
And after about 6 hours into the drive…
The children ask (as they are prone to do), “are we almost there?”.
The father looks at them through the rear-view mirror and says…
“I have no idea, I don’t know where we’re going”.
Does this sound like your copywriting career?
No beginning, no ending and no pit-stops along the way?
Just floating willy-nilly all over the place?
Here are a few lessons I learned on my journey.
The BEGINNING is the most important part of the work. ~Plato
In the beginning I had no clear beginning point. I wasn’t aware I had begun a journey. I didn’t look at it that way.
You know… with age comes wisdom. Well it takes me a lot longer than some.
Anyway, back to the lesson.
Grab a piece of paper and something to write with…
Divide your paper into thirds (doesn’t matter if it’s from top to bottom, or left to right).
In the first column write “beginning”… middle column write “journey”… last column write “destination”…
If you know where you’re starting from, you can plot your course to any where you wish to go.
Say you have a smartphone. You tap on your maps and open the directions screen.
The one with the “start” and “end” bars. You type a destination into the “end” bar. Your smartphone will prompt you to put in your “start” location or it will automatically “start” you from your current destination.
Either way that’s your start point on your smartphone.
Your copywriting career is no different. You need to honestly assess your starting point.
When I started my copy career… I had no idea what copywriting even was.
My career started on an iceberg… that had broken off from the main piece… floating in the vast waters… all alone.
No one I knew, had ever heard of copywriting before.
So I had a lot of “catching” up to do.
So in the first column describe your starting point. Be as descriptic as possible.
After I had assessed my starting point I could move on. I could begin my journey, but I needed to know where I was heading.
“My destination is no longer a place, but a new way of seeing.” ~ Marcel Proust
This is the tough one that no one thinks to do, but is just as important.
Starting is always the easiest. You click on a website stating “Can you write a letter like this one?” and boom you’ve started the process.
But the destination is also key.
If you don’t know where you’re heading, how will you know if you reached your destination?
How many jobs or careers did you begin with a vision of where you wanted it to take you in the future?
Okay put your hands back down.
You have to plot your coordinates.
Just like on your smartphone, you need to have a destination typed in.
Whether it’s to become an emcee like Joshua Boswell… or a financial guru like Clayton Makepeace… or just to make 6 figures a year and not have a corporate job… whatever your destination is you need to know it.
You don’t have to tell anyone else what it is, but you should write it down. So you can look back at it when the journey starts to get rough.
And it will!
“It is good to have an end to journey toward; but it is the journey that matters most, in the end” ~Ernest Hemingway
And last but definitely not least…
“Chart the journey in between”
We’ve talked about the beginning (where you’re at right now).
We’ve talked about the destination (where you want to be).
Now we’re going to discuss the journey.
This is the best part!
This is what you’ll do to arrive at your destination!
Read more books… learn your craft… attend conferences (maybe AWAI Bootcamp 🙂 )… find a mentor… create peer groups… follow the gurus…
Any or all of these will bring you closer to your destination.
Just know your journey will be filled with highs and lows…
Could’ve’s, should’ve’s but didn’t’s.
But it will also be filled with…
I am’s, I can’s, and I did!
You won’t get there overnight but if you keep moving (reading, learning, writing) you WILL get there!
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“A journey of a thousand miles must begin with a single step” ~ Lao Tzu