Our youngest daughter turned 14 this January. We decided to get her a puppy for her birthday.
Yea I know… What were we thinking?!
This puppy is sooooo cute! Even adorable but…
He poops on the floor!
He chews up everything!
He needs constant attention!
When you start out in email marketing it’s probably the same for you.
Maybe not the pooping on the floor thing but if your email “theme” is everywhere it’s pretty much the same thing.
Diarrhea of the page!
Here’s my 3-step approach to “puppy-train” your email marketing message.
Step 1: Potty-train your copy.
This might seem pretty simple to do but… it’s actually harder than you think. I struggled with this for months, maybe even years, but whose counting?!
You need to streamline your message. Narrow your focus to just one big idea. Write the rest of them down and save them for kindling for future emails.
It takes time.
It doesn’t just happen overnight, but if you’re consistent.
It will happen.
Step 2: Get a chew toy.
New puppies like to chew on anything. It doesn’t matter what it is, they like to chew on it. We bought him several chew toys but he has a favorite go-to. One he looks for.
You are no different. Especially if you’re new to writing copy. Everything interests you. You like to “chew” on lots of different ideas. New things… lots of rabbit holes. If you’re not careful you’ll end up like that old saying “Jack of all trades, master of none.” You’ll be plain ole vanilla.
Find your favorite and stick with it.
Step 3: Give em some love.
Puppies thrive on love and attention. If you’re not giving them enough of either they’ll let you know. By ignoring you, being a little shyte, antagonizing the other dogs, etc.
Your list will do the same… only in the form of unsubscribes.
You need to email them often and with content they want.
If you do, they’ll keep running back for more.
If you’re ready to puppy-train your emails, contact me through the link below:
Or if you’re not quite ready for puppy-training and just want to stalk me a little longer… Click this link:
Either way, I’ll talk to ya soon,