3 simple steps to create more social engagement.
Starting right now!
But first… What is social engagement and why does my company need it?
Social (media) engagement is, simply put, getting your fans/followers to take a specific action to a specific request within a specific amount of time. Whether it’s to like your post, call your office, enter to win, share it or whatever you want them to do.
And with social media on the rise, according to Pew Research Center a whopping 2/3 of american adults are using social media sites, so it only makes sense that you would want your business where the consumers are.
With social media at our fingertips, it’s easier than ever to advertise our business, connect with our customers and build a brand than any other time in history.
Now onto my 3 simple steps to create more social engagement. Starting right now!
Are you ready?!
Step 1: Start a blog
A blog is a fantastic way to create social engagement. It’s linked with your social media accounts, so every time you hit the publish button… It goes live. Out to social media land. And all your raving fans will read what you wrote and share it with their friends/followers. Think of the blogs you follow and read. Notice how compelling they are? How they draw you in? Reciprocate that in your blog. Give your fans a reason to come back!
Step 2: Be active on social media
This is more than just hitting the like or follow button. You actually need to craft some compelling, stand-out posts. The object is to engage your customers… Get them to do something. Read an article. Or take a survey. Maybe just to smile. Whatever that “action” is. The goal is to be social.
Step 3: Create a podcast
Don’t really like to type or write? Then start a podcast. A little bit of audio/video equipment and you’re in the game! Podcasts are easily shared on every social media channel as well as your website. Plus you can branch out into new social media territory… Which in turn creates a new avenue for prospective customers to find you. Which is a good thing.
Have fun with your social engagement. Just remember to only post business relevant content on your business site.
Know of other ways to create more social engagement? Leave em in the comments. 🙂