The following might cause a severe email combustion.
Maybe even a blaze.
But the lesson is very important and, if you use email, can be very profitable, too.
I guess you’ll just have to read to find out.
Anyway here’s the deets…
Every fall we begin the process of gathering wood for the winter. Our kids would whine and complain… every time. They would argue, get angry and try several different ways to get out of the process. But since this was our only heat source, we needed to prepare in advance. It would take us several weeks to cut, split, stack and store the wood. But when winter hit… they loved having the heat to keep warm.
And that the major work was done.
All they had to do was sit back and enjoy the fruits of their labor.
Well, guess what?
It’s the same with your emails, too.
Most email gurus want you to think it’s super easy, just a plug-n-play way of creating emails. No preparing in advance. No getting you set up for long term. Just flip a switch and BOOM you’re in business.
Not exactly a recipe for long term success or enjoyment.
Maybe you make it big with their methods…
Whatever the case, here’s the point:
If you want to enjoy the fruits of your labor then you need to labor at the beginning. You can’t labor at the end and expect your email strategy to work, long-term. It just doesn’t.
Sure, it takes a little work to get set up. Sure, it’s uncomfortable and yea you’re gonna want to quit or make excuses. But if you keep at it and put the energy in at the ground level, you’ll be amazed at the blaze you created.
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